The Movie Studio Inc (MVES)

Description:

Destination Television, Inc. is a Delaware corporation formed in 1961 under the name Magic Fingers, Inc. It is a media production, promotion and advertising company previously focused mainly on the out-of-home (OOH) digital signage industry. The Company's core business has been providing its universal content platform and premium advertising messages to high traffic out-of-home locations. It provides remote, custom edited content and advertising delivery platforms to high traffic OOH locations and deliver national, regional, and local advertising and short format entertainment content. It plans to expand its scope to include other businesses that are in the entertainment industry and to expand its core advertising business to encompass interactive marketing and out-of-home social networking that provide measurement for advertisers. The Company provides proprietary advertising and marketing concepts and strategies, which it produces, as well as advertising content provided by it or its advertisers. The Company's flexible digital network platforms allow for content that could be updated and changed remotely and is specific for each targeted demographic group, time of day and monitor and measure frequency and rotation of those ads and messages. It promotes its networks as being able to increase exposure and brand recognition and strengthen the influence of consumer purchasing decisions, both at the point-of-purchase as well as at the retail level. The Company's digital technology and premium locations could provide advertisers with instant delivery and flexibility of content that could be unique to each location, which allows its clients the ability to change their programming or select a specific location to target-market potential consumers. The Company's private television networks are not currently regulated by the FCC, which offers distribution opportunities to companies that are unable to advertise their products on conventional networks or cable television. It has established as separate networks Bar TV, Gym TV and Hotel TV, but has decided to deactivate these brands at the present time and concentrate on its general brand, Destination Television. It might, in the future, re-establish one or all of these brands. Competition for advertisers is intense. It would be competing with similar and new digital signage networks entering the sector, and also with radio, television and cable companies and other forms of advertising including newspapers, magazines, the Internet, direct mail and billboards. Because it operates private networks at retail locations, it is not currently restricted by licensing program content and related regulations of the Federal Communications Commission.