CANNES, France, June 19, 2024 /CNW/ -- WPP (NYSE:WPP) and IBM (NYSE:IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx designed to reinvent how B2B marketers identify and engage clients and prospects across the buying journey.
Read more at newswire.caWPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
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