Rob Isbitts has devoted his 40-year career to providing an alternative approach to investing. His 130,000 hours of market experience focused on mastering the mechanics of risk management and technical analysis. He actively applies that to help investors translate Wall Street into simple English and avoid life-changing negative outcomes. In addition to his regular work at Barchart.com, Rob created ETFYourself.com, his ongoing investment blog, and co-created ROAR.PiTrade.com, a modern investment analytics hub that helps investors become their own portfolio managers, using self-guided tools and Rob’s assistance. Those sites serve as the primary hubs for his proprietary ROAR Score (Reward Opportunity and Risk), a tactical technical analysis and portfolio-building system designed to help investors navigate volatile markets with professional precision.

A former Top 100 Wealth Advisor (Worth Magazine survey), fund manager, and accomplished financial writer for multiple premium outlets, he sold his successful investment advisory practice in 2020 to devote the rest of his current work to a broader audience. Rob's more than 4,000 published articles since 1998 have allowed him to live and invest through every investment market cycle this century. Rob thrives on using that deep experience to act as a “serial investment myth-buster” for his audience. Rob’s work can also be found at Seeking Alpha, and he has actively contributed in the past to Forbes, etf.com and US News, among others.