Sportradar launches generative AI audio for personalized, real-time marketing in sportsbooks and casinos, enhancing advertising efficiency.
Quiver AI Summary
Sportradar has launched a new feature called generative AI (gen AI) audio within its ad:s multi-channel marketing service, designed for sportsbook and casino operators. This tool automates the creation of personalized, real-time audio advertisements by utilizing Sportradar’s live data, allowing operators to effectively reach audiences through popular digital channels like podcast streaming and internet radio. The gen AI audio solution enables the generation of dynamic ads that adjust to live data, thereby enhancing brand visibility and customer acquisition. Niki Beier, SVP of Marketing Services, highlighted the significant increase in audio content consumption among sports fans, emphasizing the simplicity of integrating these audio ads into marketing campaigns without extensive production resources. Overall, this technology aims to improve marketing efficiency while driving brand engagement across various platforms.
Potential Positives
- The launch of generative AI audio enhances Sportradar's ad:s marketing service, positioning the company at the forefront of digital marketing innovation.
- AI-generated audio adverts allow sportsbook and casino operators to create personalized, real-time content that can adapt to live sports events, potentially increasing customer engagement and retention.
- The feature simplifies the advertising process for clients, enabling them to reach their audience effectively without needing extensive creative resources, which can lower operational costs.
- Generative AI audio taps into the rapidly growing audio content market, which has seen a significant increase in listenership, suggesting a lucrative opportunity for client acquisition and brand amplification.
Potential Negatives
- The reliance on generative AI for creating audio adverts may raise concerns regarding the quality and creativity of marketing content, which could impact brand perception negatively.
- The announcement does not provide specific details about how this new service will be differentiated from competitors, potentially indicating a lack of unique value proposition in a crowded market.
- The statement emphasizes automation and reduced need for creative teams, which could imply potential job cuts or reduced creative input in marketing strategies, raising concerns among employees and stakeholders about the company’s direction.
FAQ
What is Sportradar's new gen AI audio feature?
Sportradar's gen AI audio feature automates personalized, real-time audio adverts for sportsbook and casino operators using live data.
How does gen AI audio benefit sportsbook operators?
The feature helps sportsbook operators create dynamic audio marketing content efficiently, increasing brand awareness and customer acquisition without high production costs.
Why is audio content important for sports fans?
Audio content has seen a significant increase in consumption, with listenership growing over 1000% in the past seven years, appealing to sports fans and bettors.
What does Sportradar aim to achieve with gen AI audio?
Sportradar aims to maximize marketing efficiency for clients by providing a simple audio marketing solution that integrates seamlessly into their campaigns.
How does gen AI audio integrate with existing marketing services?
The gen AI audio feature complements Sportradar's comprehensive marketing services, which include programmatic display, video, audio, and digital-out-of-home advertising.
Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.
$SRAD Hedge Fund Activity
We have seen 74 institutional investors add shares of $SRAD stock to their portfolio, and 37 decrease their positions in their most recent quarter.
Here are some of the largest recent moves:
- REVOLUTION GROWTH MANAGEMENT COMPANY, INC. removed 2,100,000 shares (-33.0%) from their portfolio in Q2 2024
- SECURITY BENEFIT LIFE INSURANCE CO /KS/ removed 1,972,815 shares (-71.0%) from their portfolio in Q3 2024
- ARROWMARK COLORADO HOLDINGS LLC removed 1,348,351 shares (-30.1%) from their portfolio in Q3 2024
- DIVISADERO STREET CAPITAL MANAGEMENT, LP added 1,279,141 shares (+170.4%) to their portfolio in Q3 2024
- MILLENNIUM MANAGEMENT LLC removed 1,244,008 shares (-76.0%) from their portfolio in Q3 2024
- GRANAHAN INVESTMENT MANAGEMENT, LLC added 1,078,667 shares (+inf%) to their portfolio in Q3 2024
- PORTOLAN CAPITAL MANAGEMENT, LLC added 995,953 shares (+inf%) to their portfolio in Q3 2024
To track hedge funds' stock portfolios, check out Quiver Quantitative's institutional holdings dashboard.
Full Release
ST. GALLEN, Switzerland, Nov. 25, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) today announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of the fastest growing digital marketing channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio marketing solution, allowing them to generate creative content during key sporting and gaming moments to efficiently scale advertising efforts into podcast streaming services and internet radio networks. Sportradar’s industry-leading technology automatically creates customised and dynamic adverts – featuring live-data to update odds, jackpots, and upcoming events— to increase brand awareness, uplift purchase intent and increase the likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to Sportradar’s comprehensive, industry-leading, end-to-end marketing services, driving brand awareness, acquisition and retention across channels including programmatic display, video, audio, digital-out-of-home (DOOH), paid social media, paid search, sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years 1 . To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators. Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
Note to Editors:
1 https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
About Sportradar
Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
For more information about Sportradar, please visit www.sportradar.com
Contacts
Media:
Sandra Lee
press@sportradar.com
Investor Relations:
Jim Bombassei
investor.relations@sportradar.com
1 https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
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