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Rhode Island-based Hasbro, Inc. (HAS) operates as a toy and game company. Valued at a market cap of $7.9 billion, the company offers traditional, high-tech, and digital toys, games, and licensed products under various well-known brands, including Magic: the gathering, Nerf, My little pony, Transformers, Play-doh, Monopoly, Baby alive, Dungeons & Dragons, Power Rangers, Peppa pig and PJ Masks.
Companies valued at less than $10 billion are typically classified as “mid-cap stocks,” and Hasbro fits the label perfectly. It delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast. The toy company is best known for its fantasy franchises Magic: The Gathering and Dungeons & Dragons.
Despite its strengths, the company has slipped 22.8% from its 52-week high of $73.46, achieved on Oct. 1. Moreover, it has declined 21.4% over the past three months, significantly falling behind the broader Consumer Discretionary Select Sector SPDR Fund’s (XLY) 14.4% increase over the same time frame.
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Moreover, in the longer term, HAS has gained 11.2% over the past 52 weeks, underperforming XLY’s 27% returns. Over the past six months, shares of HAS are down 2.5%, massively lagging behind XLY’s nearly 24.6% gains over the same time frame.
To confirm its bearish price trend, Hasbro has been trading below its 200-day moving average since mid-December and has remained below its 50-day moving average since late October.
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On Oct. 24, shares of Hasbro dropped 6% after reporting a weaker-than-expected Q3 revenue figure of $1.28 billion, which fell 14.8% from the year-ago quarter. Its disappointing top-line figure was a result of a decline in revenues across all of its reportable operating segments. However, its adjusted EPS increased 5.5% year-over-year to $1.73 and significantly surpassed the consensus estimate of $1.31 per share.
Hasbro has outperformed its rival, Mattel, Inc.’s (MAT) 5.4% decline over the past 52 weeks but has lagged behind MAT’s 10.1% rise over the past six months.
Despite Hasbro’s recent underperformance, analysts remain moderately optimistic about its prospects. The stock has a consensus rating of “Moderate Buy” from the 11 analysts covering it, and the mean price target of $79.73 suggests a massive 40.6% premium to its current levels.
On the date of publication, Neharika Jain did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.