Down 55% From Its High, Is AppLovin Stock a Good Buy Right Now?

Tech stock AppLovin (NASDAQ:APP) hit a 52-week high of $525.15 on Feb. 13. It's staggering just how quickly things have unraveled for this once red-hot growth stock. On Monday, it closed at just $238.08 -- down 55% from that high it reached around a month ago.

The stock market hasn't been doing all that well of late amid growing concerns of trade wars and tariffs, but that's not the only reason AppLovin stock is down. A recent short-seller report questioned the viability of its business model, and its high valuation has also made it vulnerable to a hefty decline.

Start Your Mornings Smarter! Wake up with Breakfast news in your inbox every market day. Sign Up For Free »

But with the stock taking a considerable beating over the past few weeks, could now a great time to buy shares of AppLovin, or should investors hold off on buying into this tailspin?

AppLovin's growth has been fantastic -- but could there be trouble ahead?

AppLovin has been a popular stock with growth investors due to its impressive top line. In 2024, it generated $4.7 billion in revenue from its ads and apps revenue, which rose at a rate of 43%. What's encouraging is that the tech company's growth rate has been accelerating, and investors are bullish on its ad business, particularly as it focuses on new opportunities in e-commerce.

APP Operating Revenue (Quarterly YoY Growth) data by YCharts

The company is looking to focus purely on ads, with plans to sell its apps business for $900 million this year. The danger with focusing on the ad market, however, is that it can depend heavily on the strength of the overall economy. If companies aren't doing well, advertising and marketing budgets can be the easiest ones to cut back on in order to reduce costs. And the ongoing trade wars involving the U.S. and multiple countries could weigh on macroeconomic conditions for the foreseeable future.

And a potentially slowing growth rate ahead isn't the only concern for AppLovin investors. They were also spooked by a recent short-seller report, which made multiple accusations related to the company, including that it was stealing data and tracking children. Short-seller accusations are often skewed and unfounded, but they can have the desired effect: a massive drop in the stock's price, which can enable the short-seller to profit from a short position in the business.

The stock's valuation has come down significantly, but it remains high

AppLovin's business has been growing at an impressive rate, but investors have been paying for a lot of that future growth already. The sell-off has dropped the stock's price-to-earnings (P/E) multiple down to around 50, which is an improvement from the levels it was at before. But that's still arguably a bit rich for the business, especially with expectations elevated now that it's focusing on e-commerce and going all-in on ads.

APP PE Ratio data by YCharts

If the company fails to perform well and its growth rate starts to slow down in upcoming quarters, there could be even more downward pressure on the stock due to its high valuation.

I'd hold off on buying shares of AppLovin right now

AppLovin is proving to be a volatile stock to own, and while it may seem cheap, given how far it has nosedived in price, its P/E multiple remains high, and buying it at its current levels would give investors little-to-no margin of safety should business slow down due to worsening economic conditions.

Investors may want to take a wait-and-see approach with the stock to observe how it performs as it focuses more on advertising, and how well its e-commerce business is growing. As of right now, however, the premium may simply be a bit too rich to make this a tenable investment option today.

Don’t miss this second chance at a potentially lucrative opportunity

Ever feel like you missed the boat in buying the most successful stocks? Then you’ll want to hear this.

On rare occasions, our expert team of analysts issues a “Double Down” stock recommendation for companies that they think are about to pop. If you’re worried you’ve already missed your chance to invest, now is the best time to buy before it’s too late. And the numbers speak for themselves:

• Nvidia: if you invested $1,000 when we doubled down in 2009, you’d have $282,016!*
• Apple: if you invested $1,000 when we doubled down in 2008, you’d have $41,869!*
• Netflix: if you invested $1,000 when we doubled down in 2004, you’d have $482,720!*

Right now, we’re issuing “Double Down” alerts for three incredible companies, and there may not be another chance like this anytime soon.

Continue »

*Stock Advisor returns as of March 10, 2025

David Jagielski has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends AppLovin. The Motley Fool has a disclosure policy.