Rob Isbitts has been investing professionally for more than 30 years, but first learned stock charting from his late father way back in 1980, with graph paper and pencil. Fast forward to today, and Rob is now an investment intellectual property creator, retired investment advisor, fund manager and CIO, with the successes and bruises to show for it! Since selling his advisory practice in 2020, he has devoted his time to writing for several publications, and running Sungarden YARP Portfolio, an investing group at Seeking Alpha. He has written for etf.com, Forbes, Marketwatch Daily Upside and many others, sharing his no-nonsense perspective on markets, ETFs, stocks and investor behavior. He is a longtime Barchart subscriber, and was delighted when that firm invited him to contribute to that growing platform, starting in 2025. His Yield At a Reasonable Price (YARP™) stock analysis factor helps investors scout for long-term dividend stocks to consider, his ROAR Score (Reward Opportunity and Risk) helps gauge intermediate term risk on any stock or ETF, and his “Dog Collar” concept helps investors use the Barchart options screener and other tools to limit risk on the stocks and ETFs they own.